Coming Next Year...The Beef 'O'Brady's Bowl!
Saturday, December 19, 2009
Labels:
Beef O' Brady's,
St. Petersburg Bowl
National Icon, Bowl SponsorI've waxed poetic on the whole ridiculous bowl names/sponsors topic once before in these parts. So, I'll refrain this evening. Truth be known, I'd intended only to discuss the strange awfulness in that the bowl season kicked off today, December 18th, with the New Mexico and St. Petersburg bowls. There's so much wrong with that sentence that I wouldn't even know where to begin.
Instead, I was slightly distracted from that route because we've got a new bowl sponsor to look forward to next year! Beef 'O' Brady's! That's right folks. Beef 'O' Brady's (not O'Brady's) has forked over its entire marketing budget to snag naming rights for the 2010 edition of the St. Petersburg Bowl (which tonight features Rutgers and UCF). Beef's has over 260 locations with a stronghold in the Southeast.
Strangely, I've never heard of them, but you gotta love B.O.B's for throwing their name in the ring and taking a chance. Hell, I haven't come to the point in life yet where I need to shop for a weed eater. But you can be damn certain the moment I do, I'll be making a beeline to Poulan. Do you remember how many years they sponsored the Independence Bowl?! I sure do. That mean's they gotta be good?
So, best of luck to you Beef 'O' Brady's. Hopefully, your 2010 bowl naming will lead to millions more customers ummm, voting for beefs, or something. Now, finally, fine collegiate athletes will be able to exclaim with glee: "We're goin' to the Beef 'O' Brady's Bowl!" Won't that be sumpin'?
UPDATE: So far, so good for Beefs.
Instead, I was slightly distracted from that route because we've got a new bowl sponsor to look forward to next year! Beef 'O' Brady's! That's right folks. Beef 'O' Brady's (not O'Brady's) has forked over its entire marketing budget to snag naming rights for the 2010 edition of the St. Petersburg Bowl (which tonight features Rutgers and UCF). Beef's has over 260 locations with a stronghold in the Southeast.
Strangely, I've never heard of them, but you gotta love B.O.B's for throwing their name in the ring and taking a chance. Hell, I haven't come to the point in life yet where I need to shop for a weed eater. But you can be damn certain the moment I do, I'll be making a beeline to Poulan. Do you remember how many years they sponsored the Independence Bowl?! I sure do. That mean's they gotta be good?
So, best of luck to you Beef 'O' Brady's. Hopefully, your 2010 bowl naming will lead to millions more customers ummm, voting for beefs, or something. Now, finally, fine collegiate athletes will be able to exclaim with glee: "We're goin' to the Beef 'O' Brady's Bowl!" Won't that be sumpin'?
UPDATE: So far, so good for Beefs.
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6 comments:
why would mr. & mrs. o'brady name their child "beef?" i mean... what were they thinking?
although i wouldn't mess with a kid named beef...or maybe i would, incessantly
And I thought it was just my dad and I who hadn't heard of Beef O'Brady's. They have yet to reach that lucrative Erie market.
I think that is the point of advertising, gang! Nobody has heard of them so they advertise.
Beef O Bradys is a long-time, Irish-American sports bar with locations around the southeastern U.S. In most cities here in Florida, you're likely to see more "Beefs" (as they are simple known) than Applebees, Chilis or TGIFridays. Beefs offers competitive prices and friendly service as opposed to scatily clad waitresses. From a strictly regional standpoint, it would do well to support a bowl game in Central Florida. Nationwide, it will obviously draw lots of laughs....
@ Dennis, nice snotty comment. Missing the point of the hilarity of a national ad campaign that has the quality of ads you see on Aurora Local Network 10? Of course you don't.
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